Evaluation Criteria

The evaluation criteria in the contest are directed towards innovative approach of the campaigns as well as effective results.

The campaigns` evaluation will be based on the following criteria:

  • Definition of the communication problem;

  • Strategic approach and innovations - goals, tasks, messages, target audiences, expected results, research, criteria for efficient evaluation;

  • Implementation of the project - time management, terms of the campaign, finalization of the project;

  • Efficiency and achievements.