Участници 2018

Специално събитие


BILLA – Charity concert "We love Bulgaria"

The retail chain’s main activity is usually limited to only selling goods in a large network of stores. This “rule” may be broken if M3 Communications Group, Inc. is your PR agency. Take for example BILLA that became the first retail chain in Bulgaria to organize spectacular charity concerts, supporting significant Bulgarian monuments.

9,000 audience, 13 music superstars, songs, dances, many positive emotions and one common cause – support for the Madara Rider. The impressive charity concert “We love Bulgaria” 2017 was the culmination of the long-term national campaign, bearing the same name. The initiative is among the most successful projects of M3 Communications Group, Inc. and BILLA Bulgaria and aims to provide financial resources for the restoration and maintenance of emblematic Bulgarian monuments.

“We love Bulgaria” campaign was launched in 2016, when it supported the glorious Monument of Liberty at Shipka Mount. In 2017, the key focus of the project was the unique Madara Rider – the one and only rock relief in Europe from the medieval period. The charity concert “We love Bulgaria” and other campaign activities raised more than 96 000 BGN for the significant monument.