Участници 2018

Дебют на годината – кампания за нов продукт или услуга


VaxigripTetra launch in Bulgaria

Sanofi Pasteur launched on the Bulgarian market the innovative four-strain influenza vaccine VaxigripTetra in the beginning of October. Our country is among the first ones in Europe that has access to the new vaccine, recommended by WHO, but we are also with the lowest immunization rates against influenza in EU. The main reasons behind that are the missing government policy for flu prevention and the underestimation of the society that flu is a serious disease. To increase the positive awareness of influenza vaccines and to position VaxigripTetra as the best prevention from flu, V+O Communication developed and executed the campaign Honestly for Vaccines. The project received impressive media coverage and resulted in 100% increase in the vaccination rate against flu in Bulgaria.