Участници 2018

Корпоративен ПР


First Bulgarian Geostationary Communications Satellite BulgariaSat-1 Launch

BulgariaSat-1, the first Bulgarian geostationary satellite launch was an event of historical significance for Bulgarian which put the country among the leading space nations and the first in Central and Eastern Europe. The launch on June 23, 2017 was watched worldwide. Intelday team was responsible for the communication activities of this outstanding achievement of the sector as the campaign was executed in the period March – July 2017. In Bulgaria we focused on communication mix between BTL, TTL and traditional PR activities. The campaign used traditional, online and social media channels and two events: meeting with journalists and the launch itself. Intelday organized a Space Breakfast for journalist who met the leadership of the company and space engineers to acquire with the aim to acquire the necessary knowledge to cover space industry news and freely ask all their questions in an unformal environment. On the day of the BulgariaSat-1 launch Intelday had two team – one in Cape Canaveral, USA and one in Sofia, Bulgaria for the management of all communications and coordination of communications activities Bulgaria Sat and SpaceX. Our aim was to engage the audience not only on national but international level too. Our campaign used traditional, online and social media channels achieving 830+ publications in 20 languages, 94,500+ organic reach.