Participants 2016

Digital campaign


Philips Ambassadors Program

Luckily, we have the chance to work with one of the most innovative companies – innovative not only in terms of corporate values, but primarily innovative in its mindset and brand strategies. At the end of 2015 All Channels | PR was able to show an impressive portfolio showing a lot of inspiring campaigns for Philips performed over the years, but that was not what we were talking about. There was another challenge on the horizon – we were looking for new opportunities and chances to extend the relationship between Philips and customers.
That`s why we created our Philips Ambassadors Program. This program could be described in many different ways – as a communication tool, a long-term strategy and why not - as innovative and consistent communication approach. By identifying the most appropriate bloggers and key opinion leaders able to communicate the brand messages in the best possible way, we developed our unique network of Philips brand ambassadors who are not just the most popular ones, but those ones who are totally in line with the company`s corporate values and behaviors.