Participants 2016

Digital campaign

ALL CHANNELS COMMUNICATION GROUP

The Seven New Zealand Lakes

Briefly, this was the campaign which made us, All Channels Communication, and our client, Discovery Networks, acted as one. Not only because of the tied deadlines and the ambitious target, but because of the courage to take a serious reputation risk. Fortunately, this a story with a happy end and what is more – with a thrilling plot.
For the pilot episode of “Dual Survival” Season Six Discovery Channel once again visits Bulgaria, after it has done this 6 months earlier. This time the action takes place in the beautiful Rila Mountains. Our goal was to create as much as possible buzz and coverage for that particular episode, in order to increase the rating of DC during the premiere.
Our specific task was to contribute to the KPI of 50% increase in the rating in the time slot of the show, compared to the average performance of this time slot for the previous 4 weeks.

Images

Video

https://youtu.be/y2l_DflU75M