Participants 2016

Cause-related marketing campaign

M3 COMMUNICATIONS GROUP, INC.

L'Oreal – Women In Science Have the Power to Change the World

Right now, while you are reading this, we are smiling as we know for sure the future will be bright. How we know this? Because currently over 2,700 women are using the power of science to change the world for the better thanks to the For Women in Science program.

Led by the belief that “women in science have the power to change the world”, in 1998 L’Oreal and UNESCO created the For Women in Science fellowship program. The initiative aims: to encourage women scientists around the world who contribute to the advancement of knowledge and progress of science and to raise the number of women scientists (only 28% of all researchers worldwide). Since its founding, For Women in Science has awarded over 2,700 women scientists from 115 countries, as afterwards 2 of them have won Nobel Prizes.

FWIS program was launched in Bulgaria in 2010 in partnership between Sofia University “St. Kliment Ohridski”, the National Commission for UNESCO in Bulgaria and L’Oreal Bulgaria. Each year the program awards 3 female scientists in the field of natural sciences with fellowships of EUR 5,000 to help them implement their research projects and ambitions to make great discoveries.

Up to now the program can boast of: 15 distinguished Bulgarian women in science, granted fellowships amounting to EUR 75,000 and growing public interest towards science in Bulgaria.

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Video

https://youtu.be/k7Edh-_Qb-c