Participants 2016

Communication Campaign of the Year


BILLA – We Love Bulgaria

“We Love Bulgaria” is among the most significant projects of M3 Communications Group, Inc. and BILLA Bulgaria. The campaign unites several projects and has two major focuses:

- Preserving Bulgarian culture and historical heritage

“We Love Bulgaria” is a long-term national campaign, whose goal is providing financial support for the maintenance of some of the most significant monuments, part of the 100 National Tourist Sites of Bulgaria. The project was launched in 2016, when it supported the restoration of the Monument of Liberty at Shipka mount. During the campaign a big charity concert was organized at Arena Armeec hall. As a result of the whole campaign more than BGN 73,000 were donated to the monument.

- Supporting local producers through the following projects:

“BILLA Gardens” – a long-term campaign, thanks to which customers have access to fruit and vegetables, grown in 150 gardens in Bulgaria. Local producers are helped position on the market, since the retail chain has established a valuable partnership with more than 30 carefully selected Bulgarian farmers.

“BILLA Dairy World” – a travelling exhibition that visited six Bulgarian cities within two weeks. The campaign had an educational goal and acquainted consumers with the advantages of the consumption of quality Bulgarian State Standard dairy products.

“BILLA Meat Traditions” – a special initiative that introduced the traditional Bulgarian raw-dried meat delicacies, prepared to a special recipe.