Participants 2016

Special event


MasterCard - "Innovation at the speed of live" event

Mastercard is a global leader in contactless and mobile payment solutions.As leading technology company Mastercard conducted a study examining the impact of technology on consumers from 23 countries and their attitudes towards digital. To present the findings of the study, we have created the “Innovation at the Speed of Life” event, where Mastercard presented not only some data from the Study for Bulgaria, but also company’s latest payment innovations worldwide.
In order to present the statistical data in an interesting way, we decided to make an evening cocktail for the journalist in a non-formal innovative place instead of a boring lecture hall. We also created a teaser invitation for key media - Google VR glasses were sent to them alongside with the online invitation. At the event we presented a Virtual Reality video with the History of Modern Payments on the occasion of the 50th Anniversary of Mastercard. Another innovative element was the attractive holograms that presented the way the Mastercard technology changed – from EMV chip, through biometrics, Selfie Pay and to Pepper robot (Artificial Intelligence).
We generated 5 718 050 impressions (total in TV, online social and print editions), 24 publications coming from press release and 2 TV reportages – one in the “News” on the one of the most popular national television – bTV Media Group.