Participants 2016

Cause-related marketing campaign


LIVE ACTIVELY! Walking together with 60 000 people

LIVE ACTIVELY! is a local Bulgarian project elaborated as a result of the long-term partnership between APRA PN and Nestle Bulgaria. Over the years, it has become the company’s flagship campaign for balanced nutrition and active lifestyle. Started as a onetime event, today LIVE ACTIVELY! is the biggest active lifestyle initiative in Bulgaria.
Each year the campaign unites thousands of followers all over the country. Since 2006, more than 300 000 took part in sports and balanced nutrition activities, together with state authorities, the biggest Bulgarian sports stars, celebrities, friends, families and even pets.
More than 60 000 people took part in the events all over the country throughout 2016, implemented with the efforts of a team of over 600 people and more than 300 volunteers.
At this point LIVE ACTIVELY! – a project that started as a family fun day in Sofia – is the biggest annual nationwide active lifestyle campaign, supported by state and municipal authorities, NGOs and sports clubs, celebrities and influencers and over 300 000 Bulgarians. With the second biggest Bulgarian city joining the initiative in 2016, it now provides various opportunities for sports and physical activity to a potential audience of nearly 3 000 000 Bulgarians all over the country.