Participants 2016

Campaign, conducted by an in-house PR division

UNITED BULGARIAN BANK

Spark Givers

Spark Givers is an in-house donor project, targeting officials of United Bulgarian Bank. The initiative evolves further previous successful campaigns of donating books for children, and in 2015 we expanded its scope to include also children’s toys. Thus, in 2016 it was Spark Givers re-loaded. The campaign targeted entirely children, brought up and cared for at hospitals, orphanages, kindergartens, schools and libraries. The objective was to donate things, which children at institutions needed most, while the institutions’ staff was given the opportunity to choose.
Spark Givers was held within a month’s period of promoting it actively among the Bank’s officials and we proceeded with collecting used and new books and toys and also a series of wished-for things by the establishments. We were aware that donating all these brought happiness to many children and it further catalyzed our ambition to collect more, to the institutions’ utmost use.
Effect: 550 involved officials, over 1500 used and new books and toys, donated by us to state-run institutions in 13 small and large towns and villages throughout Bulgaria and over BGN 2500 for purchasing new books, toys, clothes and two Laughter Therapies for cancer-stricken children.
All involved donors received honorary diplomas, prepared by us as a token of gratitude for their widely open hearts. Still, we believe our ultimate reward stands the sparks we have kindled in children all over Bulgaria as a sign that we care about them.

Images