Участници 2017

Комуникационна кампания в публичния сектор


NowWeMove, The European Activity Initiative, 2016

NowWeMOVE is Europe’s largest bottom-up campaign of its kind promoting sport and physical activity, financed by the European Commission. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; to promote opportunities to be active in sport and physical activity; and to enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.
In Bulgaria NowWeMove is coordinated by BG Be Active, which is one of the most active partners of the program, traditionally reaching widest coverage and response in the different initiatives, organized in the frame of the European Program.