Участници 2017

Дебют на годината – кампания за нов продукт или услуга



dubizzle, part of Naspers Classifieds and the leading classifieds website for users in the UAE, first launched Shedd app on 13th September 2015 in Dubai. Shedd allows users to post fashion items for sale quickly, easily and free of charge. Shedd is set to transform the way fashion-lovers buy and sell in their communities. An online hub where users upload new, rare, vintage and desirable fashion pieces every day, it’s a digital space where discovery is encouraged and an eye for style is rewarded. An online fashion community like no other, Shedd is a network providing access to meeting style-conscious users, designers, and fashion entrepreneurs, and a marketplace for buying and selling rare, new and used fashion items with a simple ‘click’. With potential buyers, being able to filter items by social media friends or users near them, chat with other users via the app and like and comment on items (like Instagram).
After the enormous success of Shedd app in Dubai, olx.bg, also part of Naspers Classifieds, decided to launch the new product in Bulgaria as a second market in March 2016. The team of Related PR was assigned to develop and execute a communications campaign to promote Shedd to the media and potential audience. The main goal – the launch campaign ‘Buy. Wear. Shedd.’ aim to bring downloads of new Shedd app via App store and Google Play store by Bulgarian users.