Участници 2017

Комуникационна кампания в публичния сектор


The Europe Day 2016 in Bulgaria

The European Parliament Information Office (EPIO) in Sofia, together with the European Commission Representation Office in Bulgaria, organized series of public events to celebrate the Europe Day – 9 May 2016, aiming to present European values in unconventional and attractive ways and as a result, to engage a wide range of Bulgarians, EU citizens.
The communication campaign was developed in two main parts:
• Communication part: presenting a special event in Sofia for public reading of stories about EU and its people, created by aspiring and amateur Bulgarian writers;
• Entertaining part: promoting a sound & light show in the 3 biggest cities of Bulgaria – Sofia, Varna and Plovdiv.
Both parts were performed by APRA PN as PR and communication partner of EPIO.
Although 9 May is celebrated annually in Bulgaria, the 2016 campaign achieved truly remarkable results. The total audience attended the events reached 9500; 154 were the official guests: 12 ambassadors of EU counties, 29 representatives of Bulgarian and EU officials, 32 journalists.
1 information film, 3 video clips, various printed materials were distributed.
Media coverage included 1506 pieces, no negative publications. 1 information film, 3 video clips, various printed information materials were distributed. Online views on YouTube, EPIO’s website and Facebook page reached 88500.
Finally, the campaign had engaged through the media about 1,6 million people, which is about 25% of entire country population.