Участници 2017

Специално събитие


Fairy - One Day Food Festival

In the beginning of 2017 Fairy launched in Bulgaria its new product - Fairy Lemon dishwashing liquid with lemon-scented concentrated formula that cuts through tough grease instantly to give a brilliant clean and leaves dishes smelling fresh. The main objectives of the launch project were to produce a TVC of the new Fairy Lemon launch in Bulgaria at a big consumer event in Sofia, to prove that a bottle of Fairy can wash 10 000 dishes;to create an occasion to gather thousands of people celebrate together and witness Fairy accomplishment, and to generate awareness around the product. “Turn every occasion into a BIG CELEBRATION with Fairy” was the creative concept we build. Therefore the event was related to one of the biggest local holidays, which marks the beginning of the longest period of fasting – Sirni Zagovezni.The campaign endorser was the popular chef specialized in Bulgarian cuisine Ivan Zvezdev, who prepared the big celebration meal traditional Mish mash. One single bottle of Fairy managed to clear perfectly the grease from 20 000 eggs, 4500 kg. cheese and 3000 kg vegetables, used for the preparation of 10 000 meals. In addition thousands of people visited the event celebration to try the Mish-mash and make plates dirty, and more than 150 people were engaged in the dish washing process and food serving.10 000 dishes and a big pot were washed with only one bottle of Fairy.The campaign generated product awareness and WOM effect among consumers in social media and online.