Участници 2016

Кампания за устойчиво развитие


“Talents of the Future”

eMAG, the biggest online retailer in CEE, launched its first national-scale educational project as part of the international brand’s strategy to support young students. “Talents of the Future” was also supported by Holiday Heroes, a non-profit organization with a tradition in SR projects and great awareness in society; and Ucha.se – a well-known educational platform that stimulates students to be inspired by learning. The step was part of eMAG’s long-term approach to support educational projects in Bulgaria. The initiative honoured 20 students, determined by their successes and ambition in mathematics and IT. The accent of the project was on leadership skills and team work, not only on the individual progressive talent. The Bulgarian music star and TV host Yoanna Dragneva and talented engineer and entrepreneur Lyubomir Yanchev, also supported the campaign and were ambassadors and Jury members. “Talents of the Future” was held in 2 stages selecting the best scientist students, 7-12 grades. Top 20 of all applied were invited for interviews on a special event at eMAG headquarters. The most distinguished and motivated won 5 scholarships, in support of their bright innovative future. All other finalists received material awards and Ucha.se subscriptions. The 2 months project used eMAG’s and partners’ contacts to strongly popularize the initiative. The communication reached awesome results with 500+ media publications, several TV participations and hundreds of filled applications.