Участници 2016

Кампания за устойчиво развитие


Never Ending Story Campaign - Together for a Better Environment for Our Children!

The campaign “Never Ending Story” started in November 2012. It is organized by GlaxoSmithKline and Panadol Baby.

Large percentage of the hospitals in Bulgaria are in bad condition. Treatment in such environment affects children psyche. The campaign includes various initiatives and aims to support and create comfortable home atmosphere for hospitalized children and their parents in order the kids to recover as quickly as possible.

The initiative "Never Ending Story" strives to reduce stress and improve the hospital stay of children in medical institutions with the help of specially trained animators and mobile libraries. In 2015, the activities within the campaign aimed to renovate the gardens of hospitals and create friendly environment for the little patients.

14 hospitals in Sofia, Plovdiv, Varna, Pleven and Rousse have joined the project so far and together with the teams of "Never Ending Story" returned the smiles of more than 7,500 young patients.

Some of the most popular celebrities in Bulgaria supported the cause as they participated in the implementation of several activities. These are: Dimitar Rachkov, Bate Encho, Elena Petrova, Natalia Simeonova, Desislava Stoyanova, Desi Bakardzhieva, Yulia Yurevich, Radost Draganova and Hristo Shopov.

"Never Ending Story" expanded its partners – the newest among them are the National Network for Children, the National Children's Palace, the National Art Academy and Yatoto.