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The Beerfest

After seven years interruption the Beer festival of Stara Zagora has returned with the most colorful program than ever before. The festival is aiming to start a tradition of close collaboration between local authorities and investors transmitting a partnership of excellence between Zagorka brewery and Municipality of Stara Zagora. That’s why Beerfest’s most important role is to contribute to the building of regional identity.

The rock legends from BTR kick started the Beerfest in the heart of Stara Zagora on October 2nd which continued until October 11th with many other popular artists from Bulgaria’s most favorite groups and talented local musicians.

The most exciting part of the event is the announcement that Stara Zagora will be the official Beer Capital of Bulgaria and every year at the Beerfest the city is going to elect its own beer mayor. Why Stara Zagora? Because having long traditions in brewing and nationwide largest volume of beer production, the city has something enriching and impressing to show to every beer enthusiast. Beer fans from all parts of Bulgaria came for good mood, nice music and rich beer taste from Zagorka.

The guests enjoyed special corners of their favorite beer brands representing the brewery Zagorka and combining its traditions and innovations - Zagorka, Ariana, Amstel and Heineken. Each corner provided info activities and games for the visitors helping them to learn interesting facts about their favorite beers.

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