Участници 2016

Комуникационна кампания на годината



NIVEA Tales is an unique range of limited edition, collectable tins that showcase the exciting adventures of a young boy and his sister along with a rabbit and a cute little Fairy. The limited editions comprise of four illustrated special designs on the iconic NIVEA Creme tins. An exclusive story complements each design. Apart from being available with the product, the stories can be found online.
Story-telling is one of the most magical times shared between the mother and the child and each story has been designed around a specific life value like “trust”, “courage”, etc. that parents will find inspirational to share with kids.
APRA PN was entrusted the communication campaign regarding the launch of NIVEA Tales in Bulgaria. The project included a strategic partnership with SOS Children’s Villages Bulgaria, which in 2015 celebrated its 25th anniversary with an integrated campaign under the slogan “Say YES to a Happy Childhood”. As a part of its continuing commitment to caring for the whole family, NIVEA Crème decided to address clients and media and ask them to join the company in its efforts to make sure values such as “trust”, “protection” and “care” are being taught to and experienced by those who need them the most – the children in the villages