Участници 2016

Специално събитие

APRA PORTER NOVELLI

Coca-Cola “TASTE THE FEELING”

On 19 January 2016, Coca-Cola has launched a “One Brand” global marketing strategy that for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign – “Taste the Feeling”.
The project was launched at the same time all over the globe and Bulgaria took part in the BIG news with an extensive communication campaign. Two major and attractive events, digital activation and celebrity endorsement focused public attention, provided a strong news-hook and an opportunity to spark positive conversation with a broad range of stakeholders including influencers (celebrities, bloggers, journalists) associates, partners, customers and consumers.
Following over a decade of successful local partnership, Coca-Cola entrusted the realization of the kick-off events in Bulgaria to APRA Porter Novelli.

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https://youtu.be/ED8JFRgs9Lc