Участници 2016

Специално събитие


Shall We Fly with EKO AVIO Diesel

In July 2015 V+O Communication developed a strategy for presenting the new AVIO Diesel of EKO Gas Stations. It included the organisation of an exclusive event for key partners, media, and bloggers. The qualities of the innovative diesel were revealed in an attractive way, generating journalist’s interest and turning a product information into a news. As a result, the communication tactics reached directly the primary target group and provoked media to issue the key messages to the general audience. AVIO Diesel was indisputably positioned among the premium fuels in Bulgaria. The event resulted in direct increase of the sales. The investments in the campaign were returned within the first two weeks. And the penetration rate was 11%.