Участници 2016

Комуникационна кампания на годината


Feed Me Separately

V+O Communication developed a long term strategy for the major recovery organization for packaging waste Ecopack Bulgaria to inform and educate the 4-10-year-old children and their parents about the separate collection.
The idea was to transform the three colour containers into heroes, thus inspiring personal attitude, provoking engagement, and turning the general perception. The campaign Feed Me Separately included numerous online and offline activities, including a comic book, a mobile game, and a road show with 2 520 children reached directly in Sofia, Pleven, Veliko Tarnovo, and Vratsa. Since the campaign had such success, it will be continued in new 9 big cities in 2016 as well.