Участници 2016

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V+O COMMUNICATION

Bankya - New Identity, New Bottle

V+O Communication built a multi-channel communication platform to introduce the new Bankia Twist Bottle and reinforce the brand’s positioning as the “greenest” water company in Bulgaria. It involved media, general audience, modern multitaskers, and employees to create a sustainable attitude to drinking water and recycling. The different levels, we approached, resulted in influencing directly more than 51 000 people and indirectly provoking journalists and bloggers to cover both the product and the topic for free. Furthermore, ROI of the campaign is 65%.

Снимки

Видео

http://www.vando.bg/en/bankya-new-bottle/