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08.04.2014

Над 85 кампании се конкурират за престижната статуетка на Bright Awards 2014


27.03.2014

Удължава се срокът за участие в BAPRA Bright Awards 2014


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04.12.2013

Press Release Writing 101: How to Write Relevant, Share-Worthy Releases


Date: Friday, December 6, 2013, 1:30-3 p.m. ET
Click here for registration

Despite all of the shiny new digital tools PR pros have at their disposal, the press release continues to be a must-have tool to compete in the content universe. Thus, it's extremely vital to keep that tool sharp. Our panel of speakers will show you how to better leverage your writing and encourage others to share your brand story.

Join PR News and its panel of PR writing experts on Friday, December 6, and learn the essentials to craft timely, relevant and, most importantly, shareable press releases that will position your brand in the middle of conversations and at the top of search rankings.

At this Webinar, you'll learn how to:

  • Write strong headlines, subject lines and leads
  • Better position your product within a narrative
  • Use press releases as branding collateral within a larger communications strategy
  • Maximize your SEO tactics
  • Learn where and when to deliver your press releases
  • Organize your pieces to express the most important message points
  • Deliver efficient, concise written content
  • Avoid spam filters
  • Glean the best quotes for storytelling
  • Integrate social media into your press releases
  • Simplify news releases for reporters

WEBINAR SPEAKERS

Eban Howell
Vice President
HIGH10 Media
Myra Oppel
Regional Communications Vice President
Pepco Holdings Inc.
@PepcoConnect
Jana Telfer
Associate Director, Communication Science
Centers for Disease Control and Prevention
@CDCgov
 
http://www.prnewsonline.com/webinars/12-06-2013
Moderator:
Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI
 
This Webinar previously appeared at: http://www.prnewsonline.com/webinars/12-06-2013


15.11.2013

HOW TO BECOME 'THE NEXT ONLINE SENSATION'?


Category: Viral Marketing
Date: November 20, 2013 - 15:00-16:00 hrs CET

1 hour web-based conference

Click here for registration

This webinar will bring you experts who have managed to create campaigns that achieved virality. 

 

Webinar Program

Case Study: How to Raise Viral Buzz in a Startup Company

  • Juha Väisänen, Fantestec, Finland, CEO


Four Question to Ask Before the Viral Campaign

  • Kristofer Mencak, The Viral Company, Sweden, Digital StrategistExclusive Speaker Panel

Exclusive Speaker Panel

Kristofer Mencak

The Viral Company, Sweden, Digital Strategist

Kristofer Mencák has a M.Sc from Stockholm School of Economics. He has been in the online marketing world for more than 10 years, and has a great experience of viral campaigns working for agencies GoViral and The Viral Company. He has authored a 30+ pages ebook, Viral Marketing Toolkit, which covers viral triggers, tools and incentives. It can be found here:
http://kristofermencak.tictail.com/

Juha Väisänen

Fantestec, Finland, CEO

Education: Master of Science (Marketing) & BA, Pedagogy. Juha Energetic innovator, marketing professional & learning expert. Juha is CEO, dynamo and innovator at Fantastec, a game company from Finland. Fantastec develops fun and educational games for kids. Their award-winning adventure game world Polar Heroes is revolutionizing the way kids learn. He has strong expertise in marketing, media, games and educational industries and projects. In recent years he has strongly focused on the games industry, digital marketing and growing a startup company. He has planned and executed some of the most effective viral marketing campaigns in Finnish history.

This Webinar previously appeared at: 
http://marketing.kakushinwebinars.com/webinar-series/viral-marketing-how-to-be-become-the-next-online-sensation



01.11.2013

What is News?


Category: Suitable for all levels in the industry
Date: 13 November 2013 from 10:30 to 11:30 (GMT)

Click here for registration


News is the currency of PR and journalism. Knowing what will interest audiences is vital to getting key messages across and writing punchy effective press releases that will attract media attention. Yet surprisingly little has been done to define news in a joined-up way. 

CIPR trainer John Whyte-Venables has been researching the subject for 20 years and is author of an e-book of the same title, What is News, the Wikipedia entry on News Values and the appropriate chapter in the Hitchhiker's Guide to the Galaxy!

In this webinar John explores a model of news which will help practitioners assess the potential newsworthiness of stories and decide which elements to highlight to gain maximise publicity. 

What is News? is available as a download from Amazon Kindle, £2.62: http://www.amazon.co.uk/What-is-News-ebook/dp/B008HOADC6/ref=sr_1_1?ie=UTF8&qid=1357734133&sr=8-1


This Webinar previously appeared at: https://www.eventbrite.co.uk/event/8990178867


10.10.2013

Social Media and the law


Category: Social Media
Date: Thursday, 31 October 2013 from 10:30 to 11:30 (GMT)
 

In this 60 minute webinar, former BBC journalist Colin Kelly provides an insight into the risks associated with social networking and the damage a misplaced Tweet or Facebook status update can do you personally or your business. With up-to-date in-depth sections covering defamation and libel, employment law and the latest guidance from the Crown Prosecution Service, this session will help you advise colleagues and clients on how to stay safe. This interactive session is packed with case studies and aims to give you the confidence to social network...the right way.

Disclaimer: Please note that this session does NOT constitute "legal advice" and should you find yourself in trouble then you must seek help from a qualified legal professional.

This Webinar previously appeared at: https://www.eventbrite.co.uk/event/8528634375


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