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Press Release Writing 101: How to Write Relevant, Share-Worthy Releases

Date: Friday, December 6, 2013, 1:30-3 p.m. ET
Click here for registration

Despite all of the shiny new digital tools PR pros have at their disposal, the press release continues to be a must-have tool to compete in the content universe. Thus, it's extremely vital to keep that tool sharp. Our panel of speakers will show you how to better leverage your writing and encourage others to share your brand story.

Join PR News and its panel of PR writing experts on Friday, December 6, and learn the essentials to craft timely, relevant and, most importantly, shareable press releases that will position your brand in the middle of conversations and at the top of search rankings.

At this Webinar, you'll learn how to:

  • Write strong headlines, subject lines and leads
  • Better position your product within a narrative
  • Use press releases as branding collateral within a larger communications strategy
  • Maximize your SEO tactics
  • Learn where and when to deliver your press releases
  • Organize your pieces to express the most important message points
  • Deliver efficient, concise written content
  • Avoid spam filters
  • Glean the best quotes for storytelling
  • Integrate social media into your press releases
  • Simplify news releases for reporters


Eban Howell
Vice President
HIGH10 Media
Myra Oppel
Regional Communications Vice President
Pepco Holdings Inc.
Jana Telfer
Associate Director, Communication Science
Centers for Disease Control and Prevention
Steve Goldstein
Editorial Director, Events
PR News
This Webinar previously appeared at: http://www.prnewsonline.com/webinars/12-06-2013



Category: Viral Marketing
Date: November 20, 2013 - 15:00-16:00 hrs CET

1 hour web-based conference

Click here for registration

This webinar will bring you experts who have managed to create campaigns that achieved virality. 


Webinar Program

Case Study: How to Raise Viral Buzz in a Startup Company

  • Juha Väisänen, Fantestec, Finland, CEO

Four Question to Ask Before the Viral Campaign

  • Kristofer Mencak, The Viral Company, Sweden, Digital StrategistExclusive Speaker Panel

Exclusive Speaker Panel

Kristofer Mencak

The Viral Company, Sweden, Digital Strategist

Kristofer Mencák has a M.Sc from Stockholm School of Economics. He has been in the online marketing world for more than 10 years, and has a great experience of viral campaigns working for agencies GoViral and The Viral Company. He has authored a 30+ pages ebook, Viral Marketing Toolkit, which covers viral triggers, tools and incentives. It can be found here:

Juha Väisänen

Fantestec, Finland, CEO

Education: Master of Science (Marketing) & BA, Pedagogy. Juha Energetic innovator, marketing professional & learning expert. Juha is CEO, dynamo and innovator at Fantastec, a game company from Finland. Fantastec develops fun and educational games for kids. Their award-winning adventure game world Polar Heroes is revolutionizing the way kids learn. He has strong expertise in marketing, media, games and educational industries and projects. In recent years he has strongly focused on the games industry, digital marketing and growing a startup company. He has planned and executed some of the most effective viral marketing campaigns in Finnish history.

This Webinar previously appeared at: 


What is News?

Category: Suitable for all levels in the industry
Date: 13 November 2013 from 10:30 to 11:30 (GMT)

Click here for registration

News is the currency of PR and journalism. Knowing what will interest audiences is vital to getting key messages across and writing punchy effective press releases that will attract media attention. Yet surprisingly little has been done to define news in a joined-up way. 

CIPR trainer John Whyte-Venables has been researching the subject for 20 years and is author of an e-book of the same title, What is News, the Wikipedia entry on News Values and the appropriate chapter in the Hitchhiker's Guide to the Galaxy!

In this webinar John explores a model of news which will help practitioners assess the potential newsworthiness of stories and decide which elements to highlight to gain maximise publicity. 

What is News? is available as a download from Amazon Kindle, £2.62: http://www.amazon.co.uk/What-is-News-ebook/dp/B008HOADC6/ref=sr_1_1?ie=UTF8&qid=1357734133&sr=8-1

This Webinar previously appeared at: https://www.eventbrite.co.uk/event/8990178867


Social Media and the law

Category: Social Media
Date: Thursday, 31 October 2013 from 10:30 to 11:30 (GMT)

In this 60 minute webinar, former BBC journalist Colin Kelly provides an insight into the risks associated with social networking and the damage a misplaced Tweet or Facebook status update can do you personally or your business. With up-to-date in-depth sections covering defamation and libel, employment law and the latest guidance from the Crown Prosecution Service, this session will help you advise colleagues and clients on how to stay safe. This interactive session is packed with case studies and aims to give you the confidence to social network...the right way.

Disclaimer: Please note that this session does NOT constitute "legal advice" and should you find yourself in trouble then you must seek help from a qualified legal professional.

This Webinar previously appeared at: https://www.eventbrite.co.uk/event/8528634375

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The Shutdown Corner Podcast: Greg Cosell aboard the 2012 Quarterback Draft ClassBy (AP)brbrIt's duration to catch on an age friend to chat almost some current things! Greg Cosell of NFL Films, who likewise produces ESPN's NFL Matchup show, did a news NFL pocast with us always last season. Now, with the NFL Draft just a month away and Greg ensconced among his bunker breaking down the 2012 draft level we thought it would be agreeable apt obtain his proficient take aboard all the prospects who ambition be vying as NFL futures quite soon.brbrWe begin with the quarterbacks, and a piece that recently in which he said thatcheap bears jerseys Robert Griffin III's game tape was actually a bit more impressive than 's. As I share that opinion, I thought it would be a agreeable talking apt point apt obtain rolling. From there, we discussed highest of 2012's draftable signal-callers.brbrbrbrA few highlights of Greg's analysis from the podcast:brbrRobert Griffin III: "You have to start with his competence to throw and we understand there are elements that work into it ... he is a quite quite good-looking thrower by entire levels, and it's comic you mentioned the 72.four percent [completion percentage amid 2011] -- he throws a actually agreeable deep ball, andPolamalu jerseys he completed a lot of them, Granted, some of those receivers were broad open,yet while you're throwing the ball 45 alternatively 50 yards among the air those are never easy throws. For a power thrower -- as he throws with great velocity ... he has a quite contract and easy allocation with a lot of natural velocity."brbrAndrew Luck: "On layer you didn't discern the kinds of throws that are arm strength throws. I won't mention that he can't make them,nfl jerseys,merely based aboard the five games I watched, he didn't tell them ... it's never a beat aboard him by entire yet I think that his game namely the timing and peyton manning jerseysrhythm short-to-intermediate game, 15 yards and beneath I think that's where Andrew Luck is as his perfect best."brbrRyan Tannehill: "I like him,merely I think there are gray areas. I think he's a very calm and easy actor His delivery namely more of a three-quarter than over the altitude but it's compact and he has agreeable arm velocity I think his arm strength namely appealing but never great ... the one thing that three-quarter allocation does for him namely that it allows him to toss very well on the transfer"brbrGreg goes aboard apt give his take aboard several more quarterbacks -- Oklahoma State's Brandon Weedvikings jerseysen, Michigan State's Kirk Cousins, Arizona State's Brock Osweiler, Arizona's Nick Foles, Ryan Lindley of San Diego State (Greg's sleeper QB within this class and Aaron Corp of Richmond (my sleeper elect We likewise work into the Tim Tebow invent fit amid New York (, so I had to ask!)brbrbrAs forever with everything involving Greg Cosell, this podcast namely a must-listen as those fans of advanced tape analysis. Subscribe to the?in iTunes,go apt"Advanced/Subscribe apt Podcast," and paste this link in:). You can likewise use the link below apt either left-click and hear,or right-click to retention to your calculator.bravens jerseys cheapr
UMass after NFL star? Emil Igwenagu hopes soBy Emil Igwenagu at the East-West Shrine Game (Getty Images)brbrMARTINSVILLE, N.J. Could fixed kill be the then NFL star to get cracking the UMass agenda?brbrJust two years removed from his collegiate career by UMass,Dallas Cowboys jerseys,broad recipient namely enjoying a stellar begin apt his NFL career. An injury finite Cruz to equitable three games and not catches among his beginner season,yet he rebounded apt guide the Giants among catches and receiving touchdowns this past annual including the 1st touchdown of their Super Bowl win. But the success of Cruz amoncheap jerseys wholesaleg the NFL, along with that of linebacker James Ihedigbo and aggressive lineman Vlad Ducasse, ?means that the Minutemen have formed a small pipeline to the league.brbrIgwenagu is the afterward in line to maybe taste that success.brbr"There was a bit more hum almost the team I'd say there was a morsel extra of the hum I definitely think the success of Victor and the additional guys those guys made a statement as UMass it definitely helps with perception, with how [NFL] teams penetrate by us," Igwenagu told Yahoo! Sports. "The entire thing with those guys got extra exposure, them making it huge on the big stanfl jerseys cheap nikege was a good thing for us looking at the NFL."brbrMuch favor bigger programs from BCS programs that have a legitimate standing among the eyes of NFL teams, UMass is certainly gaining adore on draft boards. One NFC scout told Yahoo! Sports that the program namely immediately viewed differently than within years past.brbr"When you look by the numeral of guys they've placed in the alliance UMass namely immediately a agenda that is sending players into the NFL regularly," the scout said.?"And they're guys making one conflict guys starting and contributing. You have to watch by these players now"brbrIgwenagu ought ocheap nfl jerseysbtain some long looks from teams among the middle rounds of the draft He's got agreeable size at 6-1 and 245 pounds, and he has shown outstanding mobility; his invitation to the NFL combine is a testament apt equitable how distant the UMass program has come among just a few short years. His time in the 40 is expected to be in the four.68-4.71 range and he looks to put north of 20 repetitions on the 225 pound bench click.brbrHe aspiration be running with the firm ends at the combine.brbrTwo years antecedent it was a bit of a impact when Ducasse was invited apt the combine forward eventually being taken in the secwholesale nfl jerseysond circular of the chart Now, it's about commonplace that Igwenagu would get a nod, especially given his strong alley disc among the FCS.brbr"I wouldn't mention I expected it by all,not a lot of folk obtain invited to the combine. But it's definitely exciting and means a lot apt me. Do I forecast the success of the others from the agenda who have gotten drafted? No,never actually It namely change folk,different capability sets and that namely what matters the maximum so their success doesn't average my success," Igwenagu said. "But it definitely shows me that there namely a access apt the league from UMass."bcheap nfl authentic jerseysr
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