• Do you see a new social media tool every week?
• Overwhelmed deciding what social platform you need?
• Need a breakdown of the 10 must-know social sites?

Stop! This webcast has the info you need!
Join social media expert, Pete Codella in this two-hour video webcast:
10 tools to increase the power of your social media PR strategy
April 12, 2013 • 11:00 a.m. — 2:00 p.m. Central
Hear about FeedBurner, Pinterest, Facebook, Google AdWords and ShortStack—and that's just half!
Pete Codella covers it all in this Ragan webcast with a strategy to keep you from going crazy.
Bring sanity to your social media PR and marketing—along with results you can show to your bosses.
Click here to learn more and register for this session. And don't forget, you'll receive a free DVD copy of this webcast when you sign up!

This Webinar previously apeared at:

https://store.ragan.com/ProductDetails.asp?product=Y3WC07&listshow=Webcasts&catid=B45B3668C98444A1B6A15E0693487FDB&promo=49696600451&grfr=Yes

Category: Measurement & ROI
Dates
April 16, 2013 3–4 p.m. EDT
 

Register
On-Demand, available April 23, 2013
 
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Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.

• Develop a baseline and ongoing tracking system to measure relationships and engagement among organizations.
• Identify best practices for effective coalition development.
• Create criteria to measure beyond common outputs, such as media coverage, click-throughs and event attendees, to demonstrate how actions deliver on objectives.

Presenter
Marianne Eisenmann

Category: Social Media
Dates
May 16, 2013 3–4 p.m. EDT
 

Register
On-Demand, available May 23, 2013
 
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The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Because everyone is a communicator in the digital world, those who adhere to professional standards and codes of ethics are in the minority. As a result, the very channels that we as public relations professionals rely upon to do our work have been corrupted in profound ways. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.

• Understand the scope of corruption in online channels and how public relations professionals can lead the way in fighting this corruption.
• Understand the Federal Trade Commission rules for disclosure of material connections.
• Develop standards for ethical practice when communicating online.

This Webinar first appeared at http://www.prsa.org/Learning/Accreditation

Category: Communication Strategy
Dates
May 9, 2013 3–4 p.m. EDT
 
Register
On-Demand, available May 16, 2013

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No longer do young adults buy a Ford because their parents drove one. Brands today simply cannot depend on that implied brand equity. They have to work within each new generation to connect with consumers through meaningful, tangible programs grounded in their interests and needs. Through buzz-building programs, organizations can intercept that brand equity lifecycle and engage consumers on their own terms.

• Develop buzz-building strategies that drive business results and grow brands.
• Explore behavioral and social trends related to buzz-building programs.
• Discover best practices and case studies from Cannes PR Lions and beyond to inspire program development.
• Gain the intelligence, insight and inspiration needed to bring buzz building to your organization.

Presenters
Jon Cronin
Jon Cronin is managing director of social engagement at Citizen Paine. A digital veteran and social media thought leader, he’s been on the forefront of developing digital marketing programs and social strategies for leading companies for his entire 16-year career. In his current role, he leads Citizen Paine’s social engagement practice, which includes driving senior-level social thought leadership, expanding global social capabilities and growing client business.

This webinar first appeared in http://www.prsa.org/Learning/Accreditation.